Over 60% of consumers will conduct an online search before scheduling an appointment with most major healthcare verticals. If you do not have a website for them to find, you could be missing out on the chance of being the professional that gets to help them.
There is a multitude of benefits associated with web design for doctors. Whether you are a doctor, dentist, physical therapist, chiropractor, or any medical professional, your practice can majorly benefit from having a premium website. Here is everything you need to know about building a website for your medical practice.
Table of Contents
- Why You Need Web Design For Doctors
- Benefits of Web Design For Doctors
- How To Create A Website For Your Medical Practice
- How To Promote Your Medical Practice
Why You Need Web Design For Doctors
Did you know that 5% of all Google searches are related to health? With about 5.6 billion Google searches made per day, that means a health-related search is being made about 280,000,000 times a day on Google alone. Don’t you want to take advantage of this high search volume?
With such large search volumes, it is clear that a website for your medical business is imperative to the success of your practice. You cannot rely on word-of-mouth recommendations alone to attract people to your business. A website is the key aspect of healthcare marketing that you cannot afford to miss out on.
People Run Searches Before Making Appointments
When people are in need of healthcare providers, search is their preferred way of finding them online. If you do not have a website for them to find, you will not be a consideration for them.
Don’t think your medical practice is being searched for? Check out these statistics.
Percent of People That Conducted A Search Prior To Scheduling An Appointment
|Medical Field||Percentage of People That Made A Search|
|Physician & Surgery||71%|
As you can see, for medical professionals like Physical Therapists, search draws in a large majority of their patients. If nothing pops up when they search your practice, you will be missing out on a high percentage of potential patients.
Patients Use Websites for Due Diligence
When a patient is seeking a new medical professional, they are likely to conduct a search even if they have heard about you from others. They are going to look you up for themselves to get a better understanding of how your practice works.
If your website does not pop up, this is going to throw a red flag at them. They may be able to find reviews on other websites, but they are going to quickly lose trust in your credibility. As a result, you could lose them as a potential patient.
Hence why you should not rely on third-party websites for the only online presence you have.
Other Professionals Use Websites for Due Diligence
Other medical professionals sometimes have to refer patients elsewhere. Before they do, they often conduct searches of their own of other medical professionals to determine who can help their patients best. If you do not have a website, other professionals will have very minimal to base their referrals off and will likely not consider you as an option.
You Need More Than Just Referrals
As a medical professional, you need more than one channel for acquiring new patients. Referrals are great, but they are not enough. It is always best to have multiple channels to bring in new patients to your growing business.
Having a medical web development company build you a website helps ensure you always have a steady stream of new patients coming in. Thus, you can bring yourself peace of mind that your practice will stay in business and continue growing.
A Website Provides Essential Information
Not only can customers and other professionals use your website to decide whether or not they want to use you for their needs, but also to know more about your services. A good web design for doctors will have essential information for searchers such as:
- Available appointment slots
- Office hours
- Services offered
- Your experience
They will be able to see the best time to visit you and book an appointment right from your website. Also, by providing all this information, you will save your receptionist from having to answer a plethora of calls associated with these questions.
Benefits Of Web Design For Doctors
Not only is having a website important, but it can also be quite beneficial for your practice. A website provides you with the necessary tools for growth.
Web Design For Doctors Helps You Stand Out
There is a sea of options available to consumers when it comes to medical professionals. Whether they are looking for a hospital, physical therapist, or a nursing home, their choices are practically unlimited.
Having a premium website can help you stand out amongst the crowd. For starters, you will already look better than your competitors that do not have a website. Plus, you will be a higher contender against those that do appear since your website will look and perform better than theirs. That is, of course, if you take the time to find a business that can provide you with the healthcare web development you need to stand out.
Website Design For Doctors Helps You Find Patients
As we talked about earlier, having a premium website can help you become an option for potential patients who are researching medical professionals in their area. However, it can also benefit you by allowing you to more accurately target your desired patients and cases.
Sure, having an inflow of patients is nice, but having an inflow of patients that is a better mix of cases you would like to work with is preferable. Having a website allows you to market your business towards your specific target market more easily than if you had no digital presence at all.
Web Design For Doctors Helps You Gain Market Share
Not only will you be finding patients, but you will also be growing your credibility by doing so. The more satisfied patients you gain from your website, the more word-of-mouth referrals you will gain. As you gain more patients and referrals, you will also gain market share.
As you continue to grow your business through your website, you will be able to help more and more people within your community. Soon, you will have the highest market share, and be the number one choice in your local area.
Medical Website Development Provides Helpful Info
On your website, you have the chance to devote a page to healthcare tips related to your profession. By doing so, you could vastly benefit the public that looks to your page with their important medical questions.
With the number of untrustworthy medical sites out there with false or alarming information, you could provide a trusted website that will help people. By doing so, you will also help build the reputation of your businesses as helpful and trustworthy.
How To Create A Website For Your Medical Practice
Now that you know how you will benefit from having a website, it is time to talk about how you can go about creating one.
There are 4 ways to develop a website for your medical practice. However, we highly recommend choosing a web design company to create your website. The best solution for you to create a professional and functional website is Atavion.
Why Work with Atavion?
Here at Atavion, we are dedicated to the growth of your business. Our all-inclusive web development plans are created to help you stay focused on your medical practice while we take care of everything website-related.
When you work with us, you get:
- Custom design/coding
- SEO optimization
- Unlimited maintenance
You can concentrate on helping people while we center our attention on showcasing your brand to find more people for you to help.
1. Subscribe to Atavion
The first step to creating an amazing, premium website is to subscribe to Atavion. As soon as you do, we can go to work building you the best website for your medical practice. Our team of professionals will be dedicated to building and maintaining a high-performing website for your business that is created to optimize your reach. The more people you reach, the more people you can help.
All you have to do is choose between our three affordable website development plans:
- $149 for a single-page website
- $199 for a multiple page website
- $299 for an e-commerce website
2. Tell Us About Your Medical Practice
After you subscribe, it is time to let us know all about your medical practice. We will need basic information about your business like:
- The name
- Support email
- Social networks
You can also give us other important information about your business such as:
- Logo/branding efforts
Besides the basic information, you can also give us a description of your business. The more you tell us about your business, the more we can tailor your website to perfectly represent you, and not just a general medical practice.
It is okay if you don’t have a lot of information to give us though. As professionals at web design for doctors, we can take whatever you have and turn it into high-performing content. If you come up with more later on to give us, we can always go back through and make edits, free of charge.
3. Start Web Design For Doctors
Once we have all the necessary information, we will start the medical web development process. You will be assigned a dedicated project manager who will be there to answer any of your questions throughout the entirety of your medical web development process.
A highly experienced creative team will then design a stunning layout that you will need to approve before it goes to the professional copywriters who add premium content to your site. The content we develop is perfectly crafted to improve your website’s reach organically.
After that, our team of expert developers will go to work custom coding you a unique and extremely user-friendly website to best showcase your brand.
4. Launch Your Medical Website
After you make your final approval, it is time to launch your website. Once you do, we continue to provide you with excellent service by performing ongoing maintenance and updates. You never have to worry about a thing, we will do everything for you without extra fees.
How To Promote Your Medical Practice
Creating a website for your medical practice is a great first step, but it is not enough. After you build your website, you need to promote it to ensure it gets seen.
At Atavion, we offer a few complimentary SEO services to help with these promotional efforts including:
- Link building
- Local business listing submissions
- Local directory citations
However, if you want your business to boom, you should promote your website in other ways as well.
Promote Your Practice Through Social Media
Social media is a great way to promote any business, even one in the medical field. Three great social media platforms to consider for your business are:
Using appropriate hashtags and posting regularly on these accounts can gain you a large audience for your practice. Plus, if you allow reviews on Facebook, you can gain a slew of positive reviews for potential customers to see.
Even if not all the reviews are positive, as long as you answer them and show that you want to make things right, many people will see that as a positive and give your practice a try.
Google Ads Is a Great Way to Gain Patients
Having an ad for your practice pop up at the top of a person’s search list when they are looking for a medical professional can be extremely helpful in converting them into a patient of yours.
The great thing about Google ads is how well you can narrow in on your intended audience. You will be able to market your practice to people in your area that would most benefit from what your business specializes in. As a result, you should see a great ratio of ads to website clicks.
Use Email Marketing to Gain Patients
Email marketing has been a proven way to stay in touch with past patients and possibly gain new ones. You can gain potential customers’ emails by asking for them on your website to get them to subscribe to your newsletter. Once you do, craft an enticing subject line that gets people to click on your email. After that, provide helpful information in the email and a call to action to get people to come to visit your practice for their needs.
Create A Website for Your Medical Practice Today!
Finding the right web design for doctors professionals to create your website can be the difference between standing out and getting lost in the crowd. Now that you know how a website can benefit your practice, it is time to choose a top web development company to build your dream website today.
Contact us today to get started on growing your medical practice to its full potential.